| DPA Outstanding Achievement Award Our top award. Open to publishers, brands and individuals who achieved something special in 2009, a time when the continuing recession demanded strength, resilience and determination to hold on to customers, maintain or grow market share, build corporate and product values. Directory of the Year Open to directories for business or consumer sectors, delivered in print or on line – probably both. Judges will look for innovative content that engages users, driving traffic and advertiser response. Show how comprehensively you cover the sector. Explain the business strategy you’ve adopted, the investment you’ve made, to either hold market position or taken the opportunity recession can provide to grab new ground. Digital Service of the Year The web is awash with interactive business information services, designed to help companies and consumers find what they want or conduct business transactions. We’re talking here of everything from lead generation to online classified sites, business community websites to data mining services, product search to recruitment, and subscription-only legal, market and financial content. So tell us about the service you’ve developed. Did it grow from a directory or magazine, or is it a web pure-play? How have you handled and driven development? What commercial success have you generated – and where do you go next? In short, what makes your service a winner in this highly competitive and innovative sector. Product Development of the Year Innovation is often a casualty of recession, but tough markets also create major opportunities. We’re looking to reward development which has already generated commercial success to recover investment made; or alternatively – but of equal merit – system and cost innovation which has bought a brand time, ready to recover when markets do. If you’ve completely overhauled and relaunched a major directory, launched a new data service, taking a magazine brand online, or introduced a really neat revenue generating or cost saving innovation, this is the category for you. Mobile App of the Year The mobile is increasingly the way to access the internet and data services, from booking a theatre ticket to finding a local plumber. What have you developed that’s a really neat App, engaging with your users and advertisers via a new platform? Publishing Executive of the Year Its people who make business happen and here’s the category for publishers and directors who have shown the business acumen, market understanding, product creativity and leadership to achieve high performance from professional teams or brands for which they carry P & L responsibility. Tell us about the strategy you put in place and how you’ve led your team(s) and your brand to outperform the market and the competition. Publisher of the Year Open to publishers who have migrated hard-copy brands or developed online pure plays to create a dominant position in the digital space. Give judges the detail of the business strategy, the investment made, challenges met and overcome, and the position now held which makes your company Digital Publisher of the Year. Newcomer of the Year Open to start-ups who have been trading for less than three years, but who have already made their mark on the web with an innovative digital service. Judges will want detail on what the product is, how it works, the level of engagement you’ve achieved and commercial performance to date. Advertising Sales Team of the Year We’re looking for teams who dug deep to hold share in 2009’s tough markets, even perhaps stealing business from weaker competitors. Tell us about the campaigns you ran, how you exploited your product strengths, how you went the extra mile to win new and repeat business. In short, tell us about the success that makes you the DPA Advertising Sales Team of the Year. Paid Content Sales Team of the Year Driving subscription sales of high-quality data services, the sort of content users imbed in their own workflow is a skilled and tough business. Tell us how you did it. Was success based on further strengthening the product value proposition, your pricing strategy, or just the quality of the campaigns you run and the professionalism of the sales team? Marketing Team of the Year For sales people to sell, they need first class marketing support. That includes good analysis and segmentation, customer profiling, superb sales support materials. But to generate traffic, user interaction and advertiser response, it may also mean skill and success at SEO and SEM. Where did your team score in 2009? What were the initiatives and campaigns you ran and what impact did you generate?
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