The DPA Awards 2009

Categories

Please click on a category title below to reveal the criteria for that category.

DPA Outstanding Achievement Award
Our premier award is open to companies, brands and individuals that achieved something special in 2008, a time when toughening markets demanded strength, resilience and determination to hold on to customers, maintain or grow market share, build corporate and product values.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Directory of the Year
Open to B2B or B2C publishers, operating either online, in print or print and online. We’re looking to reward the best in our sector; directories which continue to evolve to engage and service users and maintain profitability. If you can show continued commercial and product development, measured by market growth, share gains, improved revenue and profitability, enhanced user interaction, then get the kudos your performance deserves.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Digital Service of the Year
Data development continues apace on the web, with existing publishers and new entrants delivering content in all its forms to speed work-flow processes or create special interest communities. Open to sites as diverse as obituaries to lead generation. Again, judges will be looking for break-through ideas backed by evidence of commercial success.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Product development of the Year
Innovation is often a casualty of recession, but tough markets also create major opportunities. We’re looking to reward product development which has already started to recover the investment made, or which has bought brands time, ready to move forward when markets recover. If you’ve completely overhauled and relaunched a major directory, launched a new data service, or introduced an innovative revenue generating or cost saving initiative, this is the category for you.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Publishing executive of the Year
It’s people who make business happen and this category recognises publishers and directors who have shown the business acumen, market understanding, product creativity and leadership to achieve high performance from their professional teams or the brands for which they have P & L responsibility.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Newcomer of the Year
Open to companies who have been trading for less than three years, but who have already made their mark with a data service, directory, vertical search or web classified site.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Advertising Sales Team of the year
We’re looking for teams who dug deep to hold share in 2008’s tough markets, even perhaps winning business from their competitors.  Tell us about the campaigns you ran, how you exploited your product strengths, how you went the extra mile to win new and repeat business. In short, tell us about the success that makes you the DPA Advertising Sales Team of the Year.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Subscription Sales Team of the Year
Growing revenue from paid content is a skilled and tough business. Tell us how you did it. Was your success based on strengthening the product value proposition, your pricing strategy, or just the quality of the campaigns you run and the professionalism of the sales team?

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Marketing team of the Year
For sales people to sell, they first need first class marketing support. That includes good analysis and segmentation, customer profiling, superb sales support materials. Is that what you and your team achieved in ’08 ?  Tell us about it – don’t let the sales guys grab all the glory.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Printer of the Year
In this category the DPA seeks to recognise and salute excellence in the delivery of services to its member companies. Judges will expect submissions to show how suppliers have responded to client needs, delivering quality services to improve publishers’ competitive performance.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Online marketing consultancy
In this category the DPA seeks to recognise and salute excellence in the delivery of services to its member companies.

Judges will expect submissions to show how suppliers have responded to client needs, delivering quality services to improve publishers’ competitive performance.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Training provider

In this category the DPA seeks to recognise and salute excellence in the delivery of services to its member companies.

Judges will expect submissions to show how suppliers have responded to client needs, delivering quality services to improve publishers’ competitive performance.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Application Service Provider

In this category the DPA seeks to recognise and salute excellence in the delivery of services to its member companies.

Judges will expect submissions to show how suppliers have responded to client needs, delivering quality services to improve publishers’ competitive performance.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Web design and support
In this category the DPA seeks to recognise and salute excellence in the delivery of services to its member companies.

Judges will expect submissions to show how suppliers have responded to client needs, delivering quality services to improve publishers’ competitive performance.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research -  all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.
Distribution House of the Year
In this category the DPA seeks to recognise and salute excellence in the delivery of services to its member companies.

Judges will expect submissions to show how suppliers have responded to client needs, delivering quality services to improve publishers’ competitive performance.

Judges will be looking for excellence, perhaps exemplified by a rounded performance coming from a combination of market management, product development and leadership; or a single outstanding achievement.

The judges will expect the submission to set out goals that the entrant sought to achieve and evidence of having met them.

You may wish to support your entry with additional information such as financial information, market shares, traffic projections, advertiser and user research - all of which will be treated in confidence.

In this difficult economic climate, Judges will regard performance in holding market positions as significant as growing shares and revenues.